I dont want to put the facts out there but too many cosmetics brands still haven’t came to the realization that skin tones don’t stop at peanut butter or toffe — that’s not news. Whats is BOMB is that Too Faced is the latest high-end line to finally embrace darker shades and it’s thanks to beauty blogger Jackie Aina.
Aina is well known for the beauty tutorials on her YouTube channel which has over 1.5 million subscribers, regularly highlighting brands who cater to women of color — and calling out those who don’t. Sis dont PLAY 🕵️♂️🕵️♂️🕵️♂️
Jackie made the announcement via Instagram on her 30th birthday
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it's my birthday!!! finally the big 3-0 is here and I can't think of a better day to announce the biggest project of my career to date. I've been keeping a little secret for the past few months 🙈 but it's FINALLY time to announce that this year I will be working with one of my favorite brands @toofaced to help expand their Born This Way foundation line and create darker AND deeper shades for all of you 💖 I'm so glad that all of the awareness we've created about INCLUSIVENESS is finally being heard and I get to curate these new shades from the FORMULA all the way to the shade names that will be available to all of you in the near future!!! This is literally one of my dreams! And it couldn't have happened without all of you ❤️ This is what happens when you stand your ground and believe in your message and keep your supporters number one at all costs. I'm so happy that Jerrod and Too Faced trust me with this initiative. best birthday EVAAAA 🙌🏾 time to CELEBRATE