Kimora Lee Simmons Plans a Major Relaunch For Baby Phat

Dont call it a comeback.

Creator Kimora Lee Simmons Leissner made the announcement Friday, revealing she had personally purchased the brand from whatever company and is planning to bring it back in a major way.

via Complex:

“We had to hunt around for it,” she told WWD. “[…] It’s perfect timing for this. Over the past several years, we realized the brand resonates with people and lives deep in their souls.”

Baby Phat was a sub-label of the Phat Fashions imprint owned by Leissner’s ex-husband Russell Simmons. The brand served as the womenswear counterpart of Phat Farm, and earned more than a billion dollars in sales during its heyday. Baby Phat, along with the Phat Fashions companies, was sold to Kellwood Apparel in 2004. A couple of years later, Leissner took on the role of brand president, and held that position until 2010. The details surrounding her departure were not revealed; however, Leissner would go on to suggest that the move was not her decision. 

It’s over. It’s absolutely over. It was very abrupt and sudden. I was shocked,” she told the Daily News in 2010. “It’s very, very sad for me. It was totally unexpected.”

Leissner told WWD that the Baby Phat relaunch is scheduled for spring, and that it will deliver “mainstream sportswear” pieces for millennials. She said the inaugural collection will take cues from her personal archives, resulting in a mix of retro and modern elements.

“We’re working fast and furiously and have a lot up our sleeves,” she said.

Come thru 90s fashion!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.