It sure doesnt feel like it but yes Ciara has been in the game for 15 years!
The singer dropped her debut studio album Goodies on Sept. 28, 2004. It featured hit songs like “Goodies”, “Oh” and “1,2 Step.”
And now, she’s schooling us on how it’s done as years later, she owns the masters to her music. She said during a recent interview,
“It’s an incredible chapter. It’s pretty cool to know you’re out here running around and hustlin’ and bustlin’ and you’re not only performing songs you wrote, but you also own the masters to those songs.”
She added that it’s all a dream come true.
“I used to dream about that while being signed to a label. I was like, the day that I get a chance, I want to own my own masters. I want to do it differently. Because after a while you kind of get frustrated with having to go through the same process — when you believe in something, when you have a vision for it, but the person who makes the decisions doesn’t share the same vision. When I got the chance, I actually wasn’t even planning on doing it in that moment.”
Ciara, who launched her own record label, Beauty Marks Entertainment, added that her chance to own her music came with the successful release of “Level Up” in June 2018.
“This was the moment I was waiting for and it’s like God gave it to me. It was the best feeling in the world. I no longer felt creatively handcuffed.”
As for being in the game so long, she said,
“It’s special. It’s kind of surreal — it’s like pinching myself, and going, ‘This is literally 15 years ago.’ Like, 15 years ago sounds so far away. To see this generation dancing to that song like it’s a new song, and it’s falling right into the pocket of what’s happening now, it’s kind of crazy. It also shows you the cycle of music and how different times repeat themselves all over again.”
“I feel motivated, like when I was younger. Everything happened so fast. Literally one song was No. 1, one song was top three, next song was top three. Naturally, you can kind of just keep rolling with it versus soaking in the moment when it’s happening.”
“I’ve started working on enjoying the moments when they happen, and not looking for the next moment so fast.”
I’m so happy Ciara is in full control of her music career. She has her own record label and she owns her masters. I wish her continued success.