9 Cruelty-Free And Vegan Beauty Brands

Finding completely vegan and non-toxic beauty products was once like finding a needle in a haystack. Throw in Black- or women of color (WOC)-owned makeup brands and cosmetics, and the results are often too few and far in between.

But now with more and more beauty enthusiasts adopting all-natural, organic beauty regimens, new companies are sprouting up every day to service their needs. What’s even better is that many of them are WOC- and Black-owned brands that offer diverse, cruelty-free beauty products.

With a little help from animal rights organization, Peta,—along with a few Black-girl approved products we’ve tested ourselves—we’ve compiled a list of nine vegan and cruelty-free favorites that you need to add to your beauty arsenal ASAP!

1. Footnanny

“Footnanny begins where the pedicure ends.” That’s the tagline of this Black-owned, plant-based wellness brand. CEO and founder Gloria L. Williams—aka the self-proclaimed “foot nanny”—took notes from her late mother’s beauty rituals and traditions and developed her own aromatherapy product line. From foot creams (yes, there’s even a vegan formula) and lotions to soaking salts and pedi accessories, there’s something here for any woman (and man) in need of a little TLC.

You’ll find ingredients like bay leaves, parsley, sea salt and healing Epsom salt in Williams’ products. Not to mention, the foot creams come in a wide variety of aromatic scents, such as citrus, chocolate, licorice, cotton candy, peppermint, peach, lavender, rosé, ginger and pumpkin vanilla just in time for fall. So if you’re looking for a new pampering product for your precious feet, give Footnanny a try. Even BFFs Oprah and Gayle King approve! 

2. Beauty Bakerie

Beauty Bakerie offers a completely cruelty-free, vegan line of cosmetics, including flattering cake mix foundations, “eyescream” eyeshadows, long-lasting lipsticks and flour setting powders. But it’s this Black-owned company’s cute packaging that has us gagging. Created by single mom and breast cancer survivor Cashmere Nicole in 2011, Beauty Bakerie’s products are perfect for beauty and style mavens with a sweet tooth, and those who prefer to “bake their face” with natural ingredients. 

3. Amara Halal Cosmetics

In accordance with the halal standards associated with Islamic Law, which forbid the consumption of animal products and alcohol, many makeup brands are developing their products with this cruelty-free custom in mind. Enter Amara Halal Cosmetics—the “first company in North America to provide completely Halal-Certified cosmetics specifically for the Muslim community.” You can find breathable, organic products in this line for the eyes, lips, nails and, of course, face. 

4. Shea Moisture

In terms of natural hair care, one particular trusted brand comes to mind: Shea Moisture. However, the company’s diverse product line extends to cosmetics and skin care essentials as well. Though some of the products aren’t 100 percent vegan, they are completely cruelty-free. Another fun fact is that the shea butter in each product is ethically sourced from Ghana, and the company prides itself on supporting fair trade and women-led businesses. Whether you’re looking for makeup, creams, moisturizers, soaps, lip balms or masks, Shea Moisture has plenty of products for you to apply to your body and face without fear of animals being harmed for your glow-up.

5. Carol’s Daughter

You’ve come to know this Black-owned, Brooklyn-based beauty company for its nourishing natural hair care line. But Carol’s Daughteralso boasts vegan and cruelty-free body and skin care products for all skin types, like moisturizers, soaps, sprays and hand and body creams. Founded by Lisa Price in 1993, and named after her late mother, you can find most Carol’s Daughter products in a Target store near you.

6. Plain Jane Beauty

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#transitiontuesday Switching to a clean liquid or cream foundation can be a challenge. During your search for a healthier foundation, try this diy to help keep things in motion and ease you out of your conventional foundation. ▫️ Start with a natural and clean mineral foundation… free of bismuth, parabens, talc, Pentylene Glycol, Propylene Glycol and Mineral oil… just to name a few… like our Créme Minerals Get Loose (Tap 👆🏾for deets). ▫️ In a small dish or makeup pan, add two pumps of your favorite facial lotion. Be sure to use a cream based lotion. Oils, gels and serums will give a light & liquid consistency and will show up very sheer on the skin. ▫️ Then add in the desired amount of loose powder to create a thick consistency. ▫️ With a small mixing tool, mix the mineral powder & lotion into a smooth and creamy consistency. ▫️ For more coverage, follow up with a dusting of the same loose powder foundation after applying the cream foundation. . . . #plainjanebeauty #iamplainjanebeauty #plainjanebeautyfanlove #crememineralsliquidfoundation #crememineralsliquidfoundationsamples #letnaturebeyourfoundation #ecobeautyrevolution #ecobeautybytes #keepbeautycleanandsimple #natureisourfoundation #keepingbeautycleanandsimple #beautycleanandsimple

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Certified MUA and former teacher Lake Louise created the Black-owned Plain Jane Beauty color cosmetics line back in 2011. She’s also the founder of eco-friendly skin-care brand, Lotus Moon. Plain Jane Beauty’s inclusive foundation line includes natural and organic ingredients that stretch across the color spectrum, from ivory to ebony. But what makes Louise’s makeup products stand out in the beauty crowd is the packaging. Not only are her products made from sustainable ingredients, but they each promote a message of self-love on the packaging labels. Phrases like “I am magnificent,” “I am stunning,” and “I am loving” appear on the non-toxic foundation formulas.

7. The Lip Bar

Founded by all-around badass Melissa Butler in 2012, The Lip Barmakes it easy to pretty your pout with moisturizing, cruelty-free lipsticks. Each bright and colorful tube of lipstick is completely vegan. The former Wall Street financial analyst turned CEO is committed to challenging “the standard of beauty” through her natural products, and she’s pushing back against old-fashioned perceptions of beauty. The business model has certainly paid off for Butler and The Lip Bar, considering the fact that you can now purchase her lip products in Target stores.

8. Coloured Raine

Founded in 2013 by Loraine Dowdy, the Black-owned, aptly-named Coloured Raine offers women colorful, cruelty-free cosmetics. Most of the product lineup, which includes liquid lipsticks, nail polishes and eyeshadow, is vegan and gluten-free. According to Coloured Raine’s site, Dowdy wanted to create a line that championed “self-expression and diversity, and included shades for women of color.” So not only is Dowdy an advocate for inclusion, but judging by the ingredients found in her products, she’s also unapologetic about promoting a cruelty-free lifestyle. 

9. Sacha Cosmetics

Sacha Cosmetics has a longstanding history of offering vegan makeup to its multicultural clientele, with the company’s roots dating all the way back to 1979 in Trinidad and Tobago. They’ve since expanded their Black-owned brand, appearing in 500 retail stores in 45 countries. In addition, Sacha Cosmetics was the official brand chosen for the 2015 Miss Panama Pageant and 1999 Miss Universe Pageant. If you haven’t tried their most buzzed-about Buttercup Powder or their long-wearing liquid lipsticks and diverse foundations, sis,  you’re missing out. 

Via Essence

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Kelis Share Her Secrets On Fame “Being Famous Never Validated Me!”

Since the moment she arrived on the scene, Kelis has done things her own way. A beauty chameleon and genre-bending musical talent, the singer has always been in a league of her own.

For October, Kelis graces the cover of ESSENCE’s Global Beauty Issue where she gets candid about taking a break from the spotlight and working at her own pace.

“One of the biggest things I reiterate is self-care,” the singer told ESSENCE.

Fame can be a tricky beast for celebrities, especially in an age where social media is king and access to their private lives can result in less than pleasing tabloid stories. It’s no wonder, then, that stars like Kelis choose to keep certain parts of their lives private.

“Anyone who knows me knows I can take fame or leave it,” Kelis said. “I can walk away from all of this and never look back. Being famous has never validated me—ever. I’ve never cared if people liked me or didn’t like me. Either way, I’m cool.”

Still, part of Kelis’ self-care was taking a much needed break from the music industry’s glaring spotlight. The singer said that she knew exactly what she needed to do in order to maintain her peace.

The 39-year-old mother of two knew that in order to be truly happy, she had to grow into the powerhouse she’s become. “The only way you are really ever going to be truly content is if you are constantly evolving,” she said.

Kelis talks fame and so much more in the Global Beauty Issue, on newsstands September NOW.

Via Essence

5 Products To NEVER Use On Locs

The common mistakes that are made with locs include: improper partings, weak foundations, poor product choices, and too much manipulation. Of these common mistakes, poor product choices are the most detrimental because they can lead to scalp issues, build-up, breakage,  and thinning of locs. Did you know that product mistakes made in the beginning or early stages of your loc journey can take years to manifest into devastating problems, some of which require the damage to be cut out.Think about all those years of growth thrown away. Literally.

My goal is to help you keep your locs strong , long , healthly and flourishing

This video was made with you in mind. Peep it below

Cardi B Gets Her Very Own Tom Ford Lipstick Shade

Cardi B winning streak continues

There’s famous, then there’s lipstick-named-after-you famous, and Cardi B is official latter now.

Amidst a packed (and insane) New York Fashion Week, her latest buzzy moment comes by way of Tom Ford Beauty, which just revealed a lipstick shade inspired by the rapper herself.

The beauty brand unveiled the latest Lips & Boys collection backstage at its Spring/Summer 2019 show (where Cardi sat front row). As usual, the lipsticks are named after people—and Tom Ford Beauty announced a cobalt blue shade named “Cardi” on Instagram. It’s fittingly a shade made for risk-takers and bold beauty lovers.

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Meet Cardi. #TFBOYSANDGIRLS #TFLIP #TOMFORDBEAUTY

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Last year, the Girls lipstick launches paid homage to friends and famous fans of Ford like Carine [Roitfeld], Naomi [Campbell], Dakota [Johnson], Julianne [Moore]. No word just yet on all the new lipsticks coming our way, but the assortment of shades shown include reds, corals, pinks, browns, and “nudes.”

Via Elle

Ledisi Chopped OFF Her Signature Locs

R&B force to be reckoned with Ledisi is the latest celeb to chop off her hair. The beauty recently traded in her waist length locs for a short, tapered fade and I just can’t deal with the change lol

While she’s rocked her signature locs, she’s never shied away from avant-garde looks — including impeccable updos, playing with color and even rocking shaved sides.  Her newest look, however, is still so new I had to look twice.

She quietly revealed the new look in Instagram where she talks about “the importance of embracing the process when transitioning into new energy. Also, being fearless when walking away from the old and into the new.”

Imma be honest I lowkey missed it as Ledisi continued to share pics of her old loc’d look. However, days later the newlywed gave us an other glimpse of the look with husband Ron Young kissing her cropped cut, before finally sharing a fire mini shoot showing off a clear view of her big chop

Beauty FIND : Box Of Crayons Palette

These colors are so bomb and vibrant. Get into this Crayon Case “Box Of Crayons Palette”

Retailing at $30 this pigmented and vibrate palette looks just like the color crayon box we had in school. Great Marketing Idea!

Dont let the bright colors scare you, If you feeling colorful it get yours Here!

Beauty FIND : Honor Roll Highlighter

Class Is In Session! Were you a honor roll student in school? Get into this Crayon Case “Honor Roll Highlighter”

Retailing at $18 this highlighter is SUPA pigmented plus a little goes a long way. GLOW UP Sis!

Its a honor to GLOW with this illuminating highlighter, If you feenin get yours Here !