Cardi B Talks Fashion + Why She Chose Fashion Nova to Partner With For A Collection

Cardi B is getting ready to launch her highly-anticipated collection for Fashion Nova and she recently spoke to Business of Fashion on why she chose to partner with fashion brand.

via BoF:

“They are always loyal to me. It’s like a friendship now,” she said of the bodycon clothing line that churns out 1,000 new items a week. “I’m also really proud of them. Their brand has sold so much, and I have sold so much at the same time and it’s like, ‘Yay, we did it!’ We both did it at the same time.”

Her collection, which goes on sale November 15, comes at a time when Fashion Nova’s popularity may just rival the rapper’s. According to a Piper Jaffray survey last week, Fashion Nova was the sixth most popular e-commerce site among upper-income teens, beating out brands including Forever 21, Lululemon and Adidas.

Since launching as an e-commerce site in 2013, Fashion Nova has managed to harness a lightning-in-a-bottle type of hype, fueled primarily by a network of prolific micro influencers who post photos of themselves wearing the curve-hugging clothing on Instagram. That, coupled with the constant flow of new product that Richard Saghian, chief executive of Fashion Nova calls “ultra fast fashion,” has catapulted the company into the top tier of online retail.

But the exposure and success has drawn competitors, who are taking a page out of the Fashion Nova playbook, as well as complaints from customers about fit and quality. As the marketplace becomes more saturated, the brand is looking to prove it can do more than churn out an endless series of disposable — and easily imitated — dresses, pants and tops.

Enter Cardi B. True to form, the rapper is as candid about her relationship with the brand (she has previously stated that she receives $20,000 a month to wear the label and promote it on social media) as she is her plastic surgery and personal life. But though she was among Fashion Nova’s earliest fans, recently, she’s worn Moschino, Tom Ford, Dolce & Gabbana and Alexander Wang for events ranging from the Grammys to the Met Ball and New York Fashion Week. She’s following fellow female R&B stars like Rihanna and Beyoncé who have had success with their break into fashion, expanding their brand and sartorial influence into their own lingerie and streetwear lines, respectively.

No doubt the impressive lineup of designers clamoring to dress Cardi B has only bolstered the Fashion Nova brand, which she continues to wear with the same frequency she does high-end items. Cardi B’s collection, the first celebrity collaboration for Fashion Nova, comes at a time when there is a seemingly perfect storm of her popularity and a growing appetite for authenticity and inclusivity among consumers.

The line will consist of 80 looks ranging from junior to curve, with an average price point of $40, including suiting, blouses, dresses, outerwear, denim, knitwear and accessories. In designing the collection, Cardi B said her goal was to create clothing that would blur the lines between expensive and inexpensive, with a focus on quality fabric and fit.

Every little detail to me matters,” Cardi B said. “I want to make these women look so happy — so radiant, sexy, so corporate and poppin’. I want them to look like they’re wearing Gucci and Prada, but they’re not, they’re wearing my line.”

The pre-launch promotion stays true to Fashion Nova’s roots — relying on influencers to spread the word — but on a vastly amplified stage. Cardi B, whose real name is Belcalis Almanzar, has been teasing her forthcoming collaboration with Fashion Nova on social media for several months in the same manner that she evangelizes the brand on Instagram, whether she’s wearing it head-to-toe or paired with Christian Louboutin boots and a Balenciaga bag.

Fashion Nova will have a launch event in Los Angeles starting November 14 at 8pm, featuring musical performances and drumming up even more excitement for the collection launch which happens at midnight. The event will be livestreamed for fans anywhere to watch, but the brand also has plans for a “Party with Cardi” online sweeps in which 10 customers will be flown out for the event. Shoppers will be able to purchase in real time when the collection goes live at midnight, November 15.

“Because Cardi styles our product with high end luxury brands such as Gucci and Givenchy, we will be able to slowly dissolve the perceived separation between ‘high-end’ and ‘cheap’ clothes and make trendy fashion accessible to everyone,” said Saghian in an email. “This will really resonate to a wide consumer base who essentially want it all; it doesn’t have to be one way or the other anymore.”

Read more via Business of Fashion.

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Beyonce Pays Tribute To Toni Braxton

Beyonce paid tribute to living legend Toni Braxton by dressing up as ‘Phoni Braxton’ and recreating the artwork

Beyoncé also left a sweet note honoring Toni and wishing her followers a Happy Halloween.

Sending love and adoration to one of our talented legends. Thank you for the countless bops. Your tone, your beauty, your range, and your God-given talent is treasured. Loving you always. Have a Happy Halloween my Kings and Queens.”

Get into the photos below

Beyonce And LeToya Luckett Reunite At OTR II In Texas 

Beyoncé got to see an familiar face at her Texas show on Tuesday night.

During the ‘On the Run II Tour’ stop in Arlington, former Destiny’s Child group member LeToya Luckett-Walker stopped by to show support to Bey & Jay.

LeToya posted a sweet picture to social media on Wednesday

View this post on Instagram

Love. ♥️

A post shared by LeToya Luckett-Walker (@letoyaluckett) on

Beyoncé’s mom, Tina Knowles Lawson, also shared the photo and congratulated Luckett-Walker on her pregnancy.

“Congratulations LeToya you are gonna be the best mommy,” she wrote.

Ja Rule feat. Ashanti – Encore 

Yall cant even front and act like didnt kill it in the early 2000s— So im so happy its 2018 and Ja Rule and Ashanti have reunited for a new track called “Encore.”

Earlier this year, it was confirmed by both Ja and Ashanti that a joint album is in the works.

 “I think we should do one of these joint albums,” Ja said in a tweet after getting inspired from Jay-Z & Beyonce’s Everything is Love album.

While speaking to Entertainment Tonight, Ashanti said that after playing around with the idea for years that they’re finally ready to make it happen.

 “Listen, me and Rule, it’s so funny because we’ve been talking about that for so long, but I think now he’s like, ‘OK, now it’s time to do it’. So we’re going to carve out the time and make it happen,” she said.

Im not if “Encore” is their first official single, but you can listen to the song in full below.

https://clyp.it/stbduvrq

Take Trip Down Memory Lane Below

Their chemistry is and has always been AMAZING. Im here for it 💙💙💙

Beyoncé Given Full Control Over Her September ‘Vogue’ Shoot, Hired the First Black Cover Photographer in the Mag’s 126 Year History

Beyoncé is changing the live of a young Black photographer.

According to the Huffington Post, Vogue editor-in-chief Anna Wintour gave Beyoncé unprecedented control over the cover + editorial for her upcoming September issue.

via HuffPo:

As part of her power, Bey reportedly hired the first black photographer to shoot a Vogue cover in the publication’s 126-year history.

His name is Tyler Mitchell and he’s just 23 years old.

The publication is contractually obligated to give Beyoncé full control over the cover, the photos of her inside the magazine and the captions, which she has written herself and are in long-form, according to two sources who are familiar with the agreement between Vogue and Beyoncé but aren’t authorized to speak to the press.

Beyoncé chose Tyler Mitchell, 23, to be her photographer.

“I depict black people and people of color in a really real and pure way,” Mitchell, who has already made a splash by shooting campaigns for Marc Jacobs and Givenchy, told The New York Times in December. “There is an honest gaze to my photos.”

Wintour has always exerted complete control over the fashion bible, including selecting the outfits worn by cover models. Cover subjects are usually given little to no say in their photos and are sent the cover in the week ahead of publication, a source familiar with the editorial process at the publication told HuffPost.

The cover is also likely to be Wintour’s last September issue, according to four sources familiar with her plans. Vogue parent company Condé Nast repeatedly has said the editor is not leaving the magazine.

Chloe x Halle Announced as Beyoncé and Jay-Z’s ‘On the Run II’ Tour Openers

We’re just days away from Beyoncé and Jay-Z kick off their On the Run II Tour, it has been announced that Chloe x Halle along with DJ Khaled will be their opening acts.

“We will be opening for the North American leg of On the Run II. That’s right, the kids are on the run, too,” Chloe said in a video posted to Twitter. “We are so very excited for this family reunion of Parkwood and Roc Nation,” Halle added. “We cannot wait to join the North American leg of this tour; we cannot wait to see your beautiful faces and we’re so thankful to Beyoncé and to Jay-Z, and we just know that this is going to be an epic reunion.”

Watch the Video Below