Fashion Nova, the very popular fashion brand thats became a force to be reckoned with, has plans to expand into the beauty industry.
Known for using the power of social media and using Insta-models to sell bodycon dresses and now men’s hoodies the Califronia- based brand is ready to take over the beauty world.
In a recent Business of Fashionarticle, that profiled the companies meteoric rise, CEO Richard Saghain revealed that they are working on a beauty brand, Nova Beauty. Set to make its debut later this year or early next, Saghain said he had plans to turn Fashion Nova into a full fledged lifestyle brand.
Im not sure what beauty products the brand will launch first. If I had to take a guess, it would probably be eyeshadow palettes, lip products, lashes and highlighters. As we’ve seen over the last few years, beauty has become an extremely hot category with many new players entering the industry.
Keep a close eye out for the #NovaBeauty hashtag for updates on the launch date and the products we can expect on social media
Will you be shopping the line once it drops?