Did you know that Fashion Nova sells much of the same stuff as this around the way fashion seller?
The only difference is MARKETING and PERCEPTION OF VALUE.
Fashion Nova (who is owned by either a white or middle eastern man named Richard Saghian) has successfully marketed his brand and aligned it with celebs and black culture – making millions.
Sometimes it’s not about quality at all. It’s about marketing and money.
Great marketing can sell even the most basic clothing. Because look at what Richard had done. He’s rebranded low quality, hood/club wear and turned it into a multi-million dollar empire.
Watch the video below to see the perfect dupe boutique
Before you come for me – don’t. lol I’ve shopped at both Fashion Nova and Rainbow.