Cardi B Talks Fashion + Why She Chose Fashion Nova to Partner With For A Collection

Cardi B is getting ready to launch her highly-anticipated collection for Fashion Nova and she recently spoke to Business of Fashion on why she chose to partner with fashion brand.

via BoF:

“They are always loyal to me. It’s like a friendship now,” she said of the bodycon clothing line that churns out 1,000 new items a week. “I’m also really proud of them. Their brand has sold so much, and I have sold so much at the same time and it’s like, ‘Yay, we did it!’ We both did it at the same time.”

Her collection, which goes on sale November 15, comes at a time when Fashion Nova’s popularity may just rival the rapper’s. According to a Piper Jaffray survey last week, Fashion Nova was the sixth most popular e-commerce site among upper-income teens, beating out brands including Forever 21, Lululemon and Adidas.

Since launching as an e-commerce site in 2013, Fashion Nova has managed to harness a lightning-in-a-bottle type of hype, fueled primarily by a network of prolific micro influencers who post photos of themselves wearing the curve-hugging clothing on Instagram. That, coupled with the constant flow of new product that Richard Saghian, chief executive of Fashion Nova calls “ultra fast fashion,” has catapulted the company into the top tier of online retail.

But the exposure and success has drawn competitors, who are taking a page out of the Fashion Nova playbook, as well as complaints from customers about fit and quality. As the marketplace becomes more saturated, the brand is looking to prove it can do more than churn out an endless series of disposable — and easily imitated — dresses, pants and tops.

Enter Cardi B. True to form, the rapper is as candid about her relationship with the brand (she has previously stated that she receives $20,000 a month to wear the label and promote it on social media) as she is her plastic surgery and personal life. But though she was among Fashion Nova’s earliest fans, recently, she’s worn Moschino, Tom Ford, Dolce & Gabbana and Alexander Wang for events ranging from the Grammys to the Met Ball and New York Fashion Week. She’s following fellow female R&B stars like Rihanna and Beyoncé who have had success with their break into fashion, expanding their brand and sartorial influence into their own lingerie and streetwear lines, respectively.

No doubt the impressive lineup of designers clamoring to dress Cardi B has only bolstered the Fashion Nova brand, which she continues to wear with the same frequency she does high-end items. Cardi B’s collection, the first celebrity collaboration for Fashion Nova, comes at a time when there is a seemingly perfect storm of her popularity and a growing appetite for authenticity and inclusivity among consumers.

The line will consist of 80 looks ranging from junior to curve, with an average price point of $40, including suiting, blouses, dresses, outerwear, denim, knitwear and accessories. In designing the collection, Cardi B said her goal was to create clothing that would blur the lines between expensive and inexpensive, with a focus on quality fabric and fit.

Every little detail to me matters,” Cardi B said. “I want to make these women look so happy — so radiant, sexy, so corporate and poppin’. I want them to look like they’re wearing Gucci and Prada, but they’re not, they’re wearing my line.”

The pre-launch promotion stays true to Fashion Nova’s roots — relying on influencers to spread the word — but on a vastly amplified stage. Cardi B, whose real name is Belcalis Almanzar, has been teasing her forthcoming collaboration with Fashion Nova on social media for several months in the same manner that she evangelizes the brand on Instagram, whether she’s wearing it head-to-toe or paired with Christian Louboutin boots and a Balenciaga bag.

Fashion Nova will have a launch event in Los Angeles starting November 14 at 8pm, featuring musical performances and drumming up even more excitement for the collection launch which happens at midnight. The event will be livestreamed for fans anywhere to watch, but the brand also has plans for a “Party with Cardi” online sweeps in which 10 customers will be flown out for the event. Shoppers will be able to purchase in real time when the collection goes live at midnight, November 15.

“Because Cardi styles our product with high end luxury brands such as Gucci and Givenchy, we will be able to slowly dissolve the perceived separation between ‘high-end’ and ‘cheap’ clothes and make trendy fashion accessible to everyone,” said Saghian in an email. “This will really resonate to a wide consumer base who essentially want it all; it doesn’t have to be one way or the other anymore.”

Read more via Business of Fashion.

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Slick Woods Shows Off Toned Post-Pregnancy Body , Two-Weeks After Going Into Labor On The Catwalk!

It’s only been 2-weeks since Slick Woods went into labor while walking Rihanna’s Fenty Beauty show at NYFW and the model’s body is already back.

Slick Woods posted on social media about the birth

“sA lewk, 14 hours of labor, and A king is born. This is the face of a WOMAN IN LABOR, we hold shit down most of us don’t even know how much we’re going through, I’m here to say I CAN DO WHATEVER THE FUCK I WANT WHENEVER THE FUCK I WANT AND SO CAN YOU.”

Thank you @qualityresusqueen and the Fenty family for taking such good care of us

via People:

The shot, which was shared on Woods’ Instagram stories Wednesday, shows the young model baring her abs in a Betty Boop crop top with army green cargo pants paired with a black diaper bag.

Woods, whose real name is Simone Thompson, also wrote, “Out w lil daddie” over the shot in reference to her baby boy who can be seen in a stroller in the background. Woods, who happens to be close friends with Rihanna, went into labor on Sept. 14 while strutting down the singer’s Savage x Fenty runway during New York Fashion Week.

Let’s be honest — with her body type did we NOT expect her to body to bounce back super quickly?

4th Annual Diamond Ball Arrivals Featuring Rihanna , Issa Rae , Tiffany Haddish , and More!

Rihanna’s annual Diamond Ball went down a few nights ago in New York City closing out New York Fashion Week with a big bang.

Here’s some of the dopest looks on the carpet!

Rihanna came to show and show out, of course! Dressed in an Alexis Mabille ensemble. The lace catsuit designed with a huge bow and skirt made quite a statement.

Normani posed in a v-neck curve fitting Jean Louis Sabaji dress with a dramatic layered overskirt and gloves. Yass sis!

Issa Rae glimmed in a sequin Maison Valentino gown. Glow Girl Glow!

Justine Skye dressed gracfully in this Prabal Gurung pink dress.

Nipsey Hussle cleans up nice! He posed in a Givenchy coat and Louboutin shoes.

Meek Mill looked dapper in a black printed suit. 

Lala in a sequin Georgine Studio gown.

Tiffany Haddish in a plunging neck sequin dress with a high front slit. Love the bangs!

Donald Glover looking sharp yet hippie in a Dior Home suit.

Teyana Taylor embraced the tuxedo trend in a tux-inspired Moschino dress.  

Where’s The Lie Though!? : Rihanna On Her Thicker Body ‘You Want to Have a Butt, Then You Have a Gut’

In addition to Rihanna’s incredible cover & editorial for British Vogue, the natural curves friendly interview proves that Rih’s on a mission to being a body image icon!

When asked why women love her, she responded:

“I don’t know, maybe it’s because I’m ‘thicc’ now. I don’t know.”

Despite being comfortable with her fuller frame, Rihanna says she’s ready to get back in the gym — but keeps it real.

“I’m about to get back into the gym and stuff, and I hope I don’t lose my butt or my hips or all of my thighs,” she said. “I’ll lose some but not all. And I think of my boobs, like, ‘Imma lose everything, everything goes!’ ”

“But, you know, it comes with a price. You want to have a butt, then you have a gut,” she said.

The REALIST Shit Ive Heard In Awhile. You can read more from Rihanna when the September issue of British Vogue hits newsstands on Friday, Aug. 3.

Secret Collaboration With Rihanna and H.E.R?

Rihanna and H.E.R. Are Working on ‘Secret Projects’

While she wouldn’t say exactly what they are, when asked if the projects include a music collaboration, she smiled and said, “something like that.”

Watch H.E.R. (real name Gabi Wilson) mention the upcoming projects at the 8-minute mark in the video below.

Her identity remains unknown as she prefers to remain anonymous and only be represented by her music.

Naomi Campbell Will Be Honored with 2018 CFDA Fashion Icon Award

Naomi Campbell has been a fashion icon for decades, but in 2018 she’ll officially be recognized by the Council of Fashion Designers of America

via Complex:

On Thursday, the Council of Fashion Designers of America announced Campbell would receive the highly coveted Fashion Icon Award at the June 4 CFDA Awards in Brooklyn. The legendary model expressed her gratitude for the honor, as well as all the support she’s received from the American fashion industry.

“It is truly an honor to be recognized by the CFDA with this year’s Fashion Icon Award,” she said in a statement to the CFDA. “Being from London, my personal style has always been tremendously influenced by both the dynamic, ever-changing nature of street culture and the music scene. I grew up in this industry and I’m forever grateful to the iconic American fashion designers who have supported me and celebrated me throughout my career.”

Nearly a decade after she made her first “public appearance” in Bob Marley’s 1978 “Is This Love” music video, Campbell landed a contract with Synchro Model Agency at the age of 15. She would go onto become one of the most recognizable faces in the industry, appearing on runways for Chanel, Versace, Valentino, and Victoria’s Secret. She was also the first black model to appear on the covers of Vogue Russia and France as well as Time magazine.

“From enfant prodige to Goddess of Fashion,” CFDA Chairwoman Diane von Furstenberg said. “Naomi represents beauty, activism and joie de vivre.”

Previous Fashion Icon Award recipients include Rihanna, Pharrell, Beyoncé, and Lady Gaga.

Naomi should’ve been honored with this distinction YEARS ago , wayyyt before any of the above named just to be real. She’s been SLAYIN sh*t FOREVA

Black Women Are The True Pioneers Of Acrylic Nails 

Think back to the moment when you got your first manicure or the time your mother gave you the okay to get acrylic nails. How did it make you feel? Powerful? Feminine? Grown up?

For most young Black women, getting our nails done is the ultimate act of self-love and care. And with the success of TV shows like Claws and Boss Nails, acrylic nails are having a beauty resurgence.

The modern acrylics we see today on influential stars, like Rihanna, Zendaya and Keke Palmer, are less than 70 years old. But it’s well-documented that Black women have been wearing artificial nails for decades — long before acrylics became mainstream.

Actually, you can thank a dentist named Frederick Slack Jr. for the invention of acrylics. In the 1950s, he broke his nail and used different chemicals and dental acrylics to create an artificial-looking nail to go over his old one. Of course, the trend trickled down to the African-American community and was very prominent in Hip-Hop culture in the ‘80s and ‘90s.

1966

Donyale Luna was the first Black model to appear on the cover of Vogue, and she sported acrylic nails in Twen Magazine in 1966.

1970s

Legendary singer and actress Diana Ross paired her signature red lip with red artificial nails. She soon swaped the long, round shapes she wore in the ‘70s for more of a square shape in the ‘80s. 

1979

Singer-songwriter Millie Jackson wore red talon-esque nails on the cover of her album A Moment’s Pleasure.

1980s

Olympic track star Florence Griffith-Joyner’s claws were often the topic of discussion, even more so than her athleticism. Having worked as a nail tech, Flo-Jo brought her skills to the track, wearing four-to-six inch acrylic nails.

1990s

Although many R&B stars wore long acrylic nails in the ‘90s, it was girl group SWV who was most known for it, especially lead singer Coko. As a young child, growing up in a religious home, Coko rebelliously began growing her nails long. By the time SWV hit the music scene, her curved nails often commanded more attention than her incredible voice.

1998

Janet Jackson embraced pierced acrylic nails in the ‘98 video for Busta Rhymes’ sensuous song, What’s It Gonna Be

Today, there are more than six different nail shapes, including almond, square, coffin, oval and, the increasingly popular, stiletto. Not to mention, today, nail art enthusiasts can glam their digits up with jewelry, rhinestones and different painting techniques.

This Article Was Originally Featured on Essence.com