Nike is with Colin Kaepernick ✊✊✊
Nike has selected former San Francisco 49ers quarterback Colin Kaepernick as the face of its “Just Do It” campaign, which is celebrating its 30th anniversary.
Darren Rovell of ESPN reported the choice of Kaepernick, who started the movement to kneel during the United States national anthem to protest racial injustice in August 2016.
The sports brand unveiled a new ad to commemorate the 30th anniversary of their ‘Just Do It’ campaign starring the former NFL quarterback.
In the ad, Colin is looking at the camera, and printed over the image is: “Believe in something, even if it means sacrificing everything. #JustDoIt.”
Colin has been a Nike athlete since 2011, but the he has not played on a team since 2016.
It’s certainly a powerful statement. As we’re just getting into the NFL season, it’ll be interesting to hear how Nike and the football community reacts.