Solange and Kanye West are both basically fashion icons in their own right, but the two musicians just starred in a new project for Helmut Lang.
Teaming up with Exactitudes, an ongoing photo project since 1994, Helmut Lang tapped Solange, West and ten other multi-generational fans of the fashion label for a photo series to highlight the brand’s biggest collectors.
Solange is a HELMUT LANG FAN seen by EXACTITUDES® "I’ve been a Helmut fan since high school. It was a red drape dress during an era of super body conscious fits. I’ve really appreciated the evolution of Helmut Lang under Shayne's direction and feel it really captures the tenor of the legacy in a really energized way." Artist Solange wears the Tom Of England T-Shirt from Re-Edition Volume 1 and Helmut Lang seen by Shayne Oliver shorts.
Solange posed in a t-shirt from the Re-Edition Volume 1 collection with a pair of Helmut Lang seen by Shayne Oliver shorts while Kanye wore a hooded parka and sweater from the Re-Edition Volume 1 line and his own Helmut Lang jeans. The photos were shot by Ari Versluis and Ellie Uyttenbroek, the founders of Exactitudes, in a similar three-by-four grid style they’ve become famous for.