Beauty and fashion influencers  are gaining thousands of followers by providing the low-down on everything from product reviews and beauty tips to skincare secrets. And women of color are owning their swag and investing in their attractiveness at record rates.

The cosmetic and fashion industries have taken notice and are going mad trying to introduce products and advertising to capitalize on the expendable black beauty dollar. We have more options now than ever before on how to cosmetically enhance our beauty, and I’m here for all of it!

Looking our best not only makes us feel good, but it helps us to deliver our most confident selves to the world. In order to get a grand return on our beauty investment, we must tap into those intangible enhancements that shine from the inside out. In addition to our shea butter, coconut oil and good ol’ Vaseline, here are 6 totally free, absolutely free

1. Confidence
Don’t even think of leaving the house without it

2. Smile
Show them pearly whites

3. Attitude
Don’t be afraid to get in character

4. Posture
Body language is everything

5. Energy
Positive energy is the best bronzer, it GLOWS from the inside out.

6. Passionate
Whatever you do, do it with passion. There’s nothing more attractive than owning it.

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